Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions.
SMM is based on the principle of organic search, which basically means that when the website or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be in seen the first few results.
Considering the fact that 90% of users searching the internet do not look any further than the first page of the search engine, and that 70% clicks on the first three results only, it is obvious that the position on the first page of the search engine is the only goal to strive for when optimizing a website
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